Surfing the definitional slide for pleasure and profit - polysemy and capture.
Making leaky definitions work for you.
Q: Can large corporations "arrest" or control the branding process? What tactics do they employ in their efforts to do so?
Q: Can you easily find examples of "sonic icons?" Ruth Simmons on "music branding": What's the real score?
Review
McCloud "The Vocabulary of Comics"
For McCloud, "any image used to represent a person, place, thing or idea," and although McCloud focuses mostly on comics, he also notices that writers regularly produce new symbols and iconography to achieve their rhetorical purposes. What icons do you encounter during your day, and what effect do you think they have on you? What effect did their designers intend?
Write: Clustering
Definition projects, mission statements. We'll all compose a definition, and then get together on a statement.
What is a template?
Templating and the art of selection (this link features a blog prompt!)
Blog
1. Going further, McCloud suggests that we can make icons ourselves by making pictures more like words and words more like pictures. This is a good way to work on developing a topic into an argument. For your next blog, find an image and make it into an icon by using it to respond to a classmate's blog. You might want to experiment with one of Weston's uses for definition, or any of the definitional tactics described or enacted on this wiki.
2. Sample an image from our wiki, and copy it to a new space. Consider that text and/or sounds that accompanied the image it's "original" context. Write.
extra credit: download gimp or a similar OpenSource image-tweaking software. Utilize this tool to further simplify, streamline, or remix a classmate's icon, and blog about the new directions, movements and ideas you experienced in the process.
Read
Weston, chapter 3, "Arguments by Analogy"
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