Our Audience

In our quest for an audience, Zoolife searches for people that can make a difference--groups and organizations will and able to provide feedback, space for actualizing our designs, and perhaps even funding.

*Therefore, it is essential that our efforts and research are seen, heard, and considered by the major executives and founders of zoos. Because resources and funding are so important, we will focus our attention on the Tampa Bay area, specifically, Lowry Park Zoo.

Our appeals and our documents are tuned, at appropriate times, to one or more of three target audiences: management and invested educators/researchers who will help us fully consider the feasibility of our desgin, volunteers and advocacy groups whose premises already resonate with the Zoolife mission, and the consumers.

*We will first seek the attention to the professional side of the zoo business. In other words, we will share our research and plans with directors, curators, keepers, and educators at the cutting edge of zoo revision movements. These are the people that will be most influential when describing our process of either elimination or the all around embodiment of a natural habitat. Their say in the daily workings of the zoo must be influenced if our mission is to be effective. In order to invoke a process of change, it is important to relay the message that alternatives are out there and may be beneficial. In speaking to these professionals, especially directors and executives of the zoo, bottom-line numbers will inevitably come into question. We are prepared for feasibility questions, and will present alternative funding schemes born out of our research. We will describe, evaluate, and share these ideas in full in the "Solution and Alternatives" section of our proposal.

*Other priority personnel who will be helpful in our quest to eliminate the traditional zoo are those that volunteer their time to the company, as well as those who sponsor zoo events through fundraising activities. These groups of people are important to focus towards because they can offer their assistance, to us, cost free. In relaying our mission to them, they will have the opportunity to understand that there are other ways to support Zoolife, without having an actual or traditional zoo. These groups of people can also help to educate others and pass out fliers to deliver our message on a wider scale.

*Another target audience, although very broad, are the zoo visitors, your everyday people. Lets face it, zoos are a business, they are there to generate profit, and if at any time their profit suffers an extreme decline, their business is in jeopardy. Essentially the zoo visitors themselves determine the zoo's prosperity. A major platform for speaking to these visitors is the recent shooting at Lowry Park Zoo. After escaping from his enclosure, a tiger was shot when the tranquilizers failed. Its keeper forgot to properly lock the animal’s cage. Due to human error, the tiger paid the ultimate price. Zoo visitors will also be informed of the many alternatives to traditional zoos therefore their options are not severely limited.

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I like the tripartite scheme. I slightly revised the first paragraph, and added signposting language. I did some heavy revisions on the management/educators paragraph, let me know what you think. -ShareRiff

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